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Most Popular Industries According to Yellow Pages
'Inbound' at WebmasterWorld shares what will likely be useful data for some SEM/SEOs:
I just completed some research based on a variety of industry data, here are my rough figures for overall offline YP category use. It should not be a shock to many of you but I thought it might help some people in search of general data. Take your pick on the number of lookups, 15 Billion seems a nice round figure for the year. % - Category
15.6 - Health
14.2 - Food
13.8 - Automobiles
10.2 - Shopping (Consumer)
7.1 - Construction
4.2 - Supplies (Business)
3.6 - Finance & Insurance
[...]
See the YP Category Usage Percentages thread for the entire list.
Via SERoundtable.
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