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Yahoo Say Large User Base Gives Them Competitive Advantage In Search
In a NY Times article, Yahoo discuss their plans for social driven search, and impart how they view their large user base from their array of services as giving a "crucial competitive advantage" over their search engine rivals:
But Mr. Nazem and everyone else really wanted to discuss what lay beyond these keyword searches of the entire Web. "You can look at the evolution of search as a play in three acts," said Jeff Weiner, the senior vice president for search and marketing. "The first is the 'public' Web, where if different people type the same query they'll all get the same results." The second, he said, was purely personal search - finding a file or photo, usually on your own machine.
"The third is the one that we are very interested in," Mr. Weiner said. This is "social" or "community" searching, in which each attempt to find the right restaurant listing, medical advice site, vacation tip or other bit of information takes advantage of other people's successes and failures in locating the same information.
Found via Search Engine Blog