Ask Jeeves To Be Rebranded as Ask

Wed, 21 Sep 2005 19:22:57 GMT

Although the signs were there already, CEO of Ask Jeeves, Barry Diller has confirmed Ask Jeeves will be re branded sans Jeeves:

Jeeves is out of a job.

IAC/InterActiveCorp. (IACI:Nasdaq - commentary - research - Cramer's Take) is dropping the butler who doubles as the mascot of its recently acquired Ask Jeeves online search business.

The New York-based online empire, which acquired Ask Jeeves for $1.9 billion in July, plans to rebrand the Web site as Ask.com, CEO Barry Diller said Wednesday at an investment conference. Just a month ago the butler's job seemed to be safe.

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Ask Jeeves To Be Rebranded as Ask