Has Jagger Killed Reciprocal Linking?

Posted by nullbit on November 7, 2005, 9:45 pm

Although there's evidence to suggest Google have been devaluing reciprocal links for some time (especially unnatural ones), SE Roundtable points to the Search Engine Watch discussion Reciprocal Linking – Dead or Alive? asking how badly reciprocal linking has been affected since the Jagger updates. Google themselves (or at least Google Engineer Matt Cutts) have said Jagger would be targeting aggressive link-schemes.

The rational consensus seems to be that quality, on-topic links are and will likely remain valuable both in relation to SEO and also for direct traffic, and that off-topic and/or low quality links are either dead or very much near-to-extinction.

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