Marketing / Tagging
Posted by nullbit on September 19, 2005, 5:25 am
ThreadWatch points out an interesting piece from Business Week on tagging as a market research tool. From the article:
Then it dawned on him. Del.icio.us could be extremely useful for his business. Wiredset helps entertainment companies develop their digital strategies. By following the tags for a band, Ghuneim could let a record company know the level of buzz after a radio interview or live performance. He could find chatter about budding artists. Essentially, del.icio.us would allow him to listen in on the conversations on the Net that he cared about, minute by minute. He's now obsessed. "There are amazingly few tools I care about on the Web, and this is one of them," Ghuneim says.
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