The Importance of Contextual Linkage

Posted by nullbit on November 4, 2005, 1:42 pm

Jim Boykin emphasises the increasing irrelevance of low quality, high quantity links, and the increasing need for "Links within Content and Linking to Content" to perform effective SEO:

Yesterdays link monkey is worthless today. The teamwork of tomorrow includes having the site owner make a real resource. They need to give away information, give away free tools, link out great, add a forum, blog, Content, Content, Content (and all unique…and no machine generated crap),

This content should link out to trusted content within the text, and should be written about things that are good enough to get links. Newsworthy or reference worthy material. You should do everything you can to provide something of value that people would want to link to - yea, the things that Jill Whalen has been preaching since 1995. And Look where she’s now.

Although his theory is somewhat speculative; some applied common sense on how search engine algorithms ideally could be engineered for relevancy, combined with some anecdotal evidence, such as how link networks seem to have been dampened since the Jagger updates; suggest he's spot on.

Found via SEO Book

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