SEO Tool News
Turn News Feeds into SEO Campaigns
SearchViews have released a potentially useful SEM tool:
It's called FeedCast and it's an all-in-one campaign creation and management solution designed specifically for companies with breaking content. This includes blog networks, newspaper publishers, classified advertisers and pretty much any business who needs to quickly distribute time-sensitive information to a wide audience.
Essentially it auto-magically converts new syndicated content to managed SEM campaigns. I'd imagine many sites will have proprietary stuff to do this type of thing already, but I think this might be the first 3rd party service on offer.