Yahoo News
Yahoo Testing New Tools For Advertisers
ClickZ reports, that Yahoo are testing a some new promising research/reporting tools for advertisers on their YSM service
The new tools are, Buzz Index:
Buzz Index -- not to be confused with the company's existing consumer-facing tool of the same name -- is a keyword discovery tool with attached demographic data
and, Search Share of Voice:
Search Share of Voice is a metric analogous to the traditional marketing measurement.
Currently these additional services are limited to being tested by 10-15 of the YSM's top advertisers, but are expected to made fully available in the coming months.