Re: Re: rankings?

Still not sure I get how the rankings are generated. For instance, if I go to firefox.com and mouse over the Mozilla Foundation link, I see all the backlinks, and all the rankings are 1st. Don't you have to search the various search engines with a particular keyword or phrase to find out what that site's SERPs are? If I search using the phrase [Mozilla Foundation], of course it'll come up as 1st. Are the rankings determined by searching using the anchor text of the link itself?

Am I missing something here?

Thanks for your answers. I think I love this tool, but need a bit more convincing yet.


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